Make (formerly Integromat) – The No-Code Workflow Automation Tool
Introduction
- Tool Name: Make (Integromat)
- Website: https://www.make.com/
- Category: Workflow Automation & Integration
- One-Liner Summary: A powerful no-code automation tool that allows marketers to connect apps, automate workflows, and eliminate repetitive tasks.
- Unique Selling Point: Make provides visual, modular workflow automation that is more powerful than Zapier while remaining accessible to non-developers.
Pricing
- Pricing Model: Freemium, Subscription-based.
- Pricing Tiers: Free tier available; Paid plans start at $9/month and scale based on operations.
- Free Trial Availability: Yes, free plan available with limited operations.
Detailed Review
Make (formerly Integromat) is a workflow automation tool that enables marketers to connect different applications and automate processes without coding. Unlike rigid automation tools, Make uses a visual, drag-and-drop interface where users can create multi-step workflows, integrate various APIs, and customize logic through advanced filters and conditional paths.
For marketers, Make is invaluable for automating lead capture, CRM updates, social media posting, email marketing sequences, and content distribution. Unlike Zapier, Make allows more complex workflows with multiple branches, error handling, and data manipulation directly within the automation.
The platform offers deep integrations with major marketing tools like HubSpot, Mailchimp, Google Sheets, Facebook Ads, and more. The learning curve is steeper than Zapier, but the payoff is greater flexibility and control.
Our Take
Make was the one that made us have that “aha moment” where we managed to get news from an RSS feed into a Google Sheet and then send to an OpenAI instance that re-wrote the article into another language and in the tone of voice that we wanted to and then post it to a WordPress powered blog.
That night we barely slept thinking about the different possibilities: We could automate posts in social media. Or do sentiment analysis. Or create a stats dashboard. Or have our banners creatives being replaced automatically at a set time without the need of a banner tool. Or… your imagination is the only limit but
The visual interface is simple yet allows for a lot of depth and we can’t recommend it enough as a beginner tool.
Marketing Applications
| Who in marketing benefits? | Marketing automation specialists, social media managers, growth hackers, email marketers. |
|---|---|
| What marketing user cases does it support? | Automated lead generation, social media scheduling, email workflows, content aggregation, reporting automation. |
| Marketing-specific features? | Pre-built templates for lead nurturing, dynamic data routing, multi-step automation sequences. |
Functionalities & Integrations
- Core Functionalities: Workflow automation, API integrations, error handling, real-time data sync.
- Available Integrations: 1000+ apps including HubSpot, Facebook Ads, WordPress, Google Analytics.
- Customization & Scalability: Highly flexible, supports complex automations, scalable with API calls.
User Experience
| User Friendliness | Moderate – Requires understanding of automation logic. |
|---|---|
| Onboarding Experience | Good – Pre-built templates help beginners, but deeper use cases require learning. |
| Customer Support | Solid – Good documentation, active community, direct support for paid plans. |
| Learning Curve Rating | Medium to High – Easier than coding, but harder than Zapier. |
Conclusion
- Competitor Comparisons: More flexible than Zapier, but with a higher learning curve. Similar power to n8n but with a better UI.
- Overall Pros: Visual workflow builder, deep integrations, handles complex automations.
- Overall Cons: Can be overwhelming for beginners, limited free tier.
- Marketing-Specific Pros: Automates tedious marketing workflows, enhances lead tracking, integrates well with ad platforms.
- Marketing-Specific Cons: Requires understanding of automation logic, some advanced features locked behind higher tiers.
- Who this is not for? If you’re looking for simple one-step automations, Zapier is a better option.
- Is it worth it? Absolutely, for marketers who need scalable automation beyond Zapier’s limitations.
- Alternatives to consider: Zapier (easier), n8n (open-source, similar flexibility), Pabbly Connect (budget-friendly).
Final Rating
8.5/10 – Powerful automation tool with a learning curve.
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